
Studio SG is a strategy and delivery studio for scale-ups across the UK, Europe and the Middle East. We bring the standards of global brand work, without the layers, overheads or junior hand-offs. Based in London and Dubai.

Sabina has spent 12+ years leading social, content, creator and campaign programmes for global brands. She has led social, digital and creator strategy across EMEA for some of the world's biggest brands, running integrated campaigns in 10+ markets, building teams of 15–25 and advising C-suite stakeholders. She founded Studio SG to give scale-ups the same senior thinking and standards, without the agency overheads.
Her career work spans tech, payments, financial services, fashion and retail, FMCG and entertainment, for some of the world's best-known brands.
Studio SG is built like a modern studio: senior strategy at the centre, specialists matched to each brief, and AI-powered workflows that keep it all running.

You work with our founder from the first call to the final report. No pitch-then-hand-off.
Every plan has clear goals and honest reporting.
Published prices and defined scopes, so you know what you're buying.
Plans, playbooks and systems your team can run.