Creator & influencer marketing that runs like a system.
Influencer marketing strategy, creator sourcing and multi-market management for scale-ups across the UK, Europe and the Middle East. Programmes you can brief, measure and scale.
Signs your creator marketing needs senior structure
What's included
Creator strategy
Who, where, why and how much, tied to commercial goals.
Sourcing and vetting
Finding the right creators, checking fit, audience and brand safety.
Briefing and contracting
Clear briefs, fair fees, usage rights and approvals agreed up front.
Multi-market management
Running programmes across markets, languages and time zones.
UGC programmes
A steady supply of authentic content for organic and paid.
Measurement and reporting
Consistent metrics, so you know what to scale and what to stop.
Ways to start
Creator programme audit and plan
Where you are, what to fix, what to do next.
Explore the Sprint →The Partnership · 6 or 12 monthsYour senior creator lead, on retainer
Ongoing ownership of strategy, partners and performance.
See the Partnership →Campaign Programme · scoped to your briefA creator campaign, led end to end
We run a multi-market creator campaign from brief to report.
See Campaign Programme →
Four markets in seven days: localised UGC creator Reels for a global holiday campaign
Localised UGC Reels from vetted creators in four markets, sourced to delivered in seven days.
Read the case study →Questions we get asked
How much should a scale-up spend on creator marketing?−
It depends on your goals and markets. Most scale-ups start with a test budget that covers five to ten creators over two or three months, so you learn what works before you scale. Creator fees vary widely by market, platform and usage rights. In the Sprint we set a budget range for each market, tied to the results you need.
Do you work with creators outside the UK?+
Yes. We run creator programmes across the UK, Europe and the Middle East, sourcing local creators in each market rather than translating a UK campaign. Recent work spans Germany, France, Spain and Turkey.
What's the difference between influencer marketing and UGC?+
Influencer marketing pays creators to share content with their own audience, so you're buying reach and trust. UGC pays creators to make content you post on your own channels or ads. Most scale-ups need both: UGC keeps organic and paid supplied, and influencers build awareness.
Can you work alongside our existing agency?+
Yes. We often lead creator strategy and management while your agency handles paid media or other channels. We agree who owns what at the start, so nothing falls through the gaps.