Speed only works with process. Clear vetting criteria, one tight brief and fast creative review let a multi-market creator programme move in days, not weeks, without dropping quality. It's how we run Creator & Influencer work: localised UGC, usage rights sorted upfront and content built for paid social from the start.
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4
markets
7
days, start to finish
4
languages
2
formats per Reel
01 · The challenge
Four markets, four languages, peak season and seven days to deliver.
A global design platform was launching its holiday sale across key markets worldwide, built around a seasonal subscription offer. The paid social campaign needed creator-made Reels that felt native to each market and followed Meta's mobile-first best practice.
Four priority markets, Germany, Turkey, Spain and France, needed localised UGC from scratch: creators sourced, vetted, contracted, briefed and delivered within seven days, across languages and time zones, at the busiest point of the year for creators. Every Reel had to respect platform safe zones, match the brand's voice, carry the offer clearly and feel festive without tipping into gimmicky or over-branded.
https://cdn.prod.website-files.com/6adda3b0502b2f97c43ac0bf/6ae44a487dc0f57eac3476f4_creator-ugc-campaign-video-vertical.mp4
02 · The approach
Vetted, not just sourced
Creators were shortlisted in each market on content quality, audience fit and proven fast turnaround, then contracted with paid usage rights agreed upfront.
One brief, four languages
A single creative brief set the brand voice, offer messaging and festive tone, adapted per market and checked for subtitle and call-to-action accuracy.
Built for paid social
Every Reel was scripted and checked against Meta's mobile-first guidance and safe zones, then delivered in 9:16 and 1:1 ready to run as ads.
Quality control at speed
Scripts and edits were reviewed at every stage for message accuracy, brand voice and safe zones, keeping four markets moving across time zones to one deadline.
03 · The outcome
100%
of creators delivered on time, ahead of the global launch
7
days from first shortlist to final edits
4
markets live in local language
1 month
of global paid usage rights secured
1–2
Reels per creator, ready for paid ads
1
creative brief
2
ad-ready formats
One brief, adapted four ways, produced festive Reels ready to run as global paid ads before the campaign launched.
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Every creator delivered before the global launch date
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Festive, on-brand Reels without over-branding or gimmicks