Home / What we do / Marketing Ops & AI04 · Marketing Ops & AI

Marketing ops & AI automation that gives your team time back.

Marketing operations and AI automation for scale-ups across the UK, Europe and the Middle East. We map what's still manual, recommend the right AI stack, then build and tune the agents and automations that cut your overheads.

studio-sg / content-engine● running
06:00✓ideas pulled
06:02✓ideas ranked
06:05✓scripts drafted
14:30✓cut per channel
14:41✓sent for review
> awaiting approval▍
09:41
Monday
SGNew ideas rankedFrom this week's comments
SGScripts readyFor filming day
SGEdits doneCut for every channel
SGReady for your approvalTap to review this week's posts

Signs you need a smarter marketing set-up

01You need more marketing output, but not more headcount or budget.
02Too much of the week goes on manual work: resizing, reporting and chasing.
03You're not sure what can be automated, and what still needs a person.
04You've bought AI tools, but nobody has set them up to work together.

What's included

01

Manual work map

Mapping exactly what's still done by hand, and what can be automated.

02

AI stack recommendations

The right tools for your size and budget, and nothing you don't need.

03

Content operations

Briefing templates, asset libraries and calendars that hold together.

04

AI-assisted creative

AI that drafts scripts, storyboards and visual mock-ups, and resizes and tags assets. People review everything, so nothing generic goes out.

05

AI agents and integrations

Building and tuning AI agents, and connecting your tools so data flows without copy and paste.

06

Training and handover

Playbooks and training, so your team owns the new way of working.

Marketing ops · UK research45%of UK marketers lose a quarter of their week to admin

Most marketing teams don't need more people. They need fewer manual steps.

45% of UK marketers spend at least a quarter of their week on low-value admin (Optimizely, 2026).

Explore the AI Blueprint →

Questions we get asked

What does a marketing operations consultant do?−

We look at how your marketing actually gets done, from briefs and production to publishing and reporting. Then we recommend the right tools, set them up and automate the repetitive steps, so your team spends its time on the work that matters.

Do we need to buy new software?+

Usually not. Most scale-ups already pay for tools that can do far more than they are used for. We start with what you have and only recommend something new when there is a clear return.

Which AI and automation tools do you use?+

It depends on your stack. We commonly work with tools such as Zapier, Make, Notion and Airtable, along with the AI built into them, and choose based on cost, security and what your team can maintain.

Is our data safe?+

Yes. We build within your existing accounts and permissions, follow UK GDPR, and never put sensitive data into a tool without your approval.