One simple idea travels further than a dozen disconnected assets. Give people something to do, not just something to watch, and plan for every language and channel from day one. It's the same approach behind our Campaigns & Experiential work.
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4B+
impressions
2.6M
hero film views
Record
branded search
5
languages
01 · The challenge
Their biggest campaign to date, on a very tight timeline.
This was the platform's biggest campaign to date, and a lot was riding on it. It needed more people on its website, and more of them turning into registered users and paying subscribers, with traffic coming from a mix of paid and organic sources rather than one channel carrying the load.
It had to land globally, work in five languages and be ready to launch within a very limited timeframe.
https://cdn.prod.website-files.com/6adda3b0502b2f97c43ac0bf/6ae3f536618a7a5f0724293b_global-tech-campaign-studio-shoot-behind-the-scenes.mp4
02 · The approach
The full 360° cycle
One story-led idea ran across the top, middle and bottom of the funnel, from awareness to conversion, carried by an animated motif that changed shape and colour at every touchpoint.
A film to lead it
A 50-second hero film introduced the platform and the message, taken from script and storyboard through to final edit.
Built to capture leads
Conversion-focused landing pages turned interest into leads, backed by a personality quiz, a mobile game and whitepapers matched to each audience.
Built to travel
Every asset was adapted into five languages and run across YouTube, social, remarketing and search, with a prize draw to drive sharing.
03 · The outcome
4B+
impressions across the global campaign
2.6M
views of the hero film on YouTube
Record
branded search queries, an all-time high
Strong
average watch time on the hero film
5
language versions, launched as one campaign
50s
hero film
2
interactive experiences
A personality quiz and a mobile game gave people something to do, not just watch, and a prize draw turned that attention into shares.
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One campaign idea carried across film, interactive, social and search
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Brand exposure and awareness gains reported by the client's growth team